A Guide to Securing Business Online

Haseeb Awan
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April 5, 2023

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We share personal information online whenever we use a computer or mobile device.

Limiting third parties' and websites' exposure to our information is the goal of online privacy.

It's time to reconsider whether digital privacy is only a problem for big businesses like Facebook, Amazon, and Target. Cybercriminals are increasingly targeting small businesses and their employees. Nearly half of all cyberattacks against businesses are towards smaller companies, which is nearly half.

There are many ways online snoopers can steal your data or infringe on your privacy. Sometimes, small businesses must take the necessary steps to prevent data breaches. Small businesses are increasingly vulnerable to customer loss or legal battles over privacy violations and oversights, which are often avoidable.

Small businesses will have to face an increasing concern about personal privacy and information security as digital data becomes more critical to modern business. Although if your website is simply a landing page with your organization's permanent address, you should focus on how you browse, send, and receive data online.

Having the proper precautions for secure interactions with the web can save you money and time while keeping customers on your side, while safeguarding your website and data files from prying eyes may not be the priority of your list now. This simple guide to common data security and online privacy tools helps small businesses keep their private browsing sessions and client interactions secure. You don't have to know what VPN or 2FA stand for; keep reading, and you'll soon find out.

Why Should We Stay Private?

The present information economy is creating an information overload. The way cookies and other tools collect sensitive information about us is wrong and should stop. Even if you believe you are a law-abiding citizen, you might have something to hide in the information economy. The security of your data is vital to keeping your business and clients' data safe. You may have clients' contact information, orders, invoices, and your files to protect if you run an online small business.

Small businesses that rely on their websites, emails, and data are more vulnerable to hacking than ever before—and a successful attack could be disastrous. For example, if you haven't implemented enough privacy protection measures and malicious software hacks your site, your internal systems might be vulnerable to ransomware and other attacks.

You don't just have to safeguard yourself when implementing online security practices; you must also consider your visitors. If your site is infected, it may download malicious software and viruses to unsuspecting visitors who click on links or unwanted open ads, which wouldn't go over well with prospective customers.

Fool-Proof Ways to Protect Your Business Privacy Online

Use Two-Factor Authentication

Two-factor authentication is a secondary type of login verification that requires you to have more than just a password and username to access your account.

Instead of just one piece of information that can be found or guessed, like a username or password, two-factor verification needs users to enter two pieces of information. That makes it much harder for someone who could not have your best interests at heart to access your account.

Using two-factor authentication is a smart step toward ensuring the security of your accounts, mainly if you use the same username and password for multiple services. This guide will go over how two-factor authentication works, why you should utilize it, and how you can set it up today on different services.

Private Browsing with A VPN

The Internet has now become a crucial part of our daily lives. With a VPN, you can surf online privately and securely from anywhere. A VPN is a digital tunnel that allows users to access corporate networks and other websites privately.

With a VPN, you can protect your identity from prying eyes when browsing the web. Even if someone is monitoring your Internet usage or has access to your computer (such as an employer), they would not be able to see what sites you visit or see where you are accessing information.

A VPN also helps keep your personal information private by encrypting all your data so that third parties cannot eavesdrop on it or tamper with it. Third parties cannot monitor your online activities or see which sites you visit.

Add A Firewall

Every day, digital users leave trails of personal data behind them. Much of this information is harmless and can be available online anyway. For instance, your name, age, address, hobbies, and interests are standard personal information.

You can easily trace digital content back to its source, whether it's the subject of a wiki page or an image tagged with your name and location. But what about the more sensitive information you wouldn't want the world to know? What would happen if someone breached your accounts or even stole your identity?

Privacy breaches and identity theft are growing problems for digitally connected individuals. Almost half of all Americans have been victims of cybercrime in some form as recently as 2016. Security continues to be a challenge for businesses and consumers alike.

Fortunately, there are ways to prevent these issues from happening again; building a firewall is one way to keep your data secure!

Use TOR

TOR stands for "The Onion Router". TOR is a free and open-source software protocol that enables users to browse the web anonymously by transferring their traffic through a series of volunteer nodes called onion routers. The onion router concept creates by U.S. Navy scientist David J. Black, who envisioned it as a means for circumvention and privacy on the Internet. It consists of a network of proxy servers spread across the globe that encrypts communications between clients and servers, allowing for private browsing and protecting user data from eavesdropping.

TOR has many advantages over other anonymity tools, including:

  • It is free and open source.
  • It provides high levels of encryption that ensure online privacy.
  • It allows you to browse the web anonymously using an encrypted connection to hide your IP address and location.
  • There are no centralized servers to monitor or hack.

SSL and HTTPS Security

When you connect to a website, there are two main types of security you need to be aware of: HTTPS and SSL. While these terms may sound like they mean the same thing, they refer to different levels of encryption.

The difference is in how the data sent over the connection is encrypted. HTTPS uses SSL encryption, meaning all information sent over the connection is hashed twice, first with an algorithm (often using a version of MD5) and then with another (secure hash algorithm). That creates a unique string you can only decrypt using a special key. Because these keys do not transmit over the connection, it's much harder for someone to intercept them. The con side to this method is that it requires a secure connection between the server and your browser, which may only sometimes be possible depending on the network you're connecting over. SSL also encrypts the entire request and response—not just the sensitive parts—which can make it take longer to communicate across a slow connection.

Don't Reuse Passwords

Even if you use strong passwords, use them sparingly across different online accounts. Doing so will make it easier for hackers to break into multiple accounts. If a cybercriminal gets into one account, they may be able to use the exact login details to break into your other accounts. You should change your passwords regularly, not just because you read them in an article. While changing your passwords frequently is a good practice, no research suggests you should do it every week or every month. According to experts, changing your passwords every six months is better.

Data Protection Basics

Beyond protecting your computer and network, there are a few other data protection measures you should consider. First and foremost, you should use a virtual private network (VPN) service to protect your online data while on public WiFi networks. VPNs encrypt all of your data and route it through remote servers. It protects it from prying eyes. Be sure to use a VPN provider that doesn't log your activity. Another way to protect your data is by using an email encryption service. With this, you can send unreadable encrypted emails to anyone except the email recipient. Last but not least, remember to regularly back up your data.

Virtual Staffing and Cloud Services

You've probably used various remote services if you run a business online. From managing your online marketing campaigns to processing payments, many virtual services enable you to operate your business remotely. While these services are helpful, they're not free of risk. Be sure to choose reputable providers and use security measures like 2FA and passwords to protect your accounts. Additionally, it would help if you considered cloud-based solutions for everyday business needs like email, CRM, and accounting software. You can access these tools online from any computer, which makes them great for online entrepreneurs. Make sure you select reputable providers and read the terms of service carefully to ensure your data is secure.

Encrypt Your Emails

Many web admins prefer to use email encryption software to protect themselves from spying eyes when sending and receiving emails. This software ensures that only the sender and recipient can read email messages and attachments. Because email messages and attachments are not secure, many web admins use email encryption software to safeguard themselves from prying eyes.

An encrypted email typically includes a hyperlink to a website. Or account controlled by the sender or on behalf of the sender. When the recipient clicks the hyperlink, they present the content of the encrypted email over an encrypted channel. No encryption key, password, or other authentication is required. When recipients receive an encrypted email, they do not have to supply an encryption key, password, or other authentication.

Malware Protection

Malware is not one thing. It is a term used to describe software installed on a computer to perform tasks on behalf of a third party. It includes software that spreads to other computers on your network, viruses that harm your computer by destroying files, and ransomware programmes that block access to a system until you pay a sum of money. Spyware, software that spreads throughout your network, including your visitors' computers, is also a form of malware.

According to a study conducted by Verizon in 2018, 58% of small businesses were victims of a malware attack. What ramifications would a vulnerability have for your enterprise?

Use an Adblocker

Ad blockers are probably familiar to you already. Ad blockers utilize to prevent adverts from covering the content users want to see. Ad blocking also has another essential function: cybersecurity.

Ad blockers stop harmful advertisements from delivering viruses to your computer or gathering private data. Hackers frequently utilize online advertisements to penetrate people browsing the web. Whether on legitimate websites or utilized by hackers to inject dangerous malware into popups, the advertisements are a form of security risk. Using an ad blocker on websites you visit will lessen your chance of encountering malware. It won't block annoying advertisements and will keep your business site safer as you browse the web.

Block (Or At Least Limit) Cookies

Cookies, tiny files saved on your computer's hard drive, work while surfing the web. They don't look like chocolate chip cookies. They're instead text files that contain a limited range of data. It may be a search term or your favourite movie—cookies stored on your computer record details about your website activities and behaviour. Cookies and text files stored on your computer collect data about your web browsing habits and preferences. This information may help companies tailor their services to your needs.

When a website saves information without your permission, cookies frequently contribute. Because cookies remember your previous visits to a site, they can presumably identify you again if you return. For instance, if a website remembers your password to greet you when you return, it also knows when you returned.

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Haseeb Awan
CEO, Efani Secure Mobile

I founded Efani after being Sim Swapped 4 times. I am an experienced CEO with a demonstrated history of working in the crypto and cybersecurity industry. I provide Secure Mobile Service for influential people to protect them against SIM Swaps, eavesdropping, location tracking, and other mobile security threats. I've been covered in New York Times, The Wall Street Journal, Mashable, Hulu, Nasdaq, Netflix, Techcrunch, Coindesk, etc. Contact me at 855-55-EFANI or haseebawan@efani.com for a confidential assessment to see if we're the right fit!

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