What is Location Tracking? Pros and Cons of Location Tracking

Haseeb Awan
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May 31, 2023
Modified On
May 31, 2023


An increasingly common feature on our devices is location tracking. Tracking our location has become essential to our everyday routine, whether locating a misplaced phone or guiding us to a new place. However, this convenience carries the risk of data breaches and privacy issues. As technology advances, it is crucial to consider the benefits and drawbacks of location tracking to make wise choices about how we apply this feature. I'll discuss both the advantages and disadvantages of location tracking in this article. I'll also advise controlling location tracking options to safeguard your privacy and personal data. Read on to comprehend the advantages and disadvantages of this technology, whether you are a frequent traveler or are just curious about location tracking.

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What is Location Tracking?

Real-time monitoring and tracking of an object's or a person's physical location using GPS, Wi-Fi, Bluetooth, and other technologies is known as location tracking. In recent years, this technology has spread more widely thanks to the rise of mobile devices and the proliferation of location-based apps.

Numerous advantages of location tracking include better safety and security, more extraordinary customer service, and increased productivity. Location monitoring can be used, for instance, to track the delivery of goods and services, keep tabs on the whereabouts of workers out in the field, and make location-based suggestions to clients.

Location tracking, though, also brings up issues with security and privacy. Customers can feel uneasy about having their whereabouts tracked and worried about how their data might be used in the future. Additionally, location tracking is susceptible to hacking, which could result in the exposing of private data.

Although location monitoring has numerous advantages, it is crucial to carefully assess the advantages and disadvantages and put the necessary security and privacy precautions in place.

Pros of Location Tracking

Technology for tracking locations has been available for a while and offers several advantages. The following are some benefits of location tracking that you should think about:

Improved Safety:

You can ensure your workers, kids, or elderly relatives are safe by keeping track of their whereabouts. You can effortlessly find them in an emergency and offer assistance.

Better Marketing:

Better marketing is possible because location tracking enables companies to concentrate their advertising efforts in certain regions. The campaigns are more successful and offer a higher return on investment in this way.

Improved Navigation:

You may obtain real-time instructions, traffic updates, and other crucial information with location tracking. That facilitates and improves navigation.

Increased Efficiency:

Businesses can enhance their operations using location tracking. Businesses may ensure that people and assets are used effectively and efficiently by tracking their locations.


Customers' experiences can also be tailored via location-based services. For instance, a business might offer customers personalized deals and promotions via push alerts when they enter the store.

Overall, location tracking has a lot of advantages and when used appropriately, can be a valuable tool for individuals and corporations.

Cons of Location Tracking

Although it has become a common feature in many applications, location monitoring has challenges. Privacy is one of the primary issues. Sensitive information about a person's location and daily routine is gathered via location monitoring, which may be open to hacking or unauthorized access.

Additionally, location tracking might be invasive and unsettling for some people. Anxiety and tension can result from a person feeling like they are being constantly stalked or watched. Battery drain is yet another difficulty with location tracking. The background use of location services by many apps can dramatically diminish battery life and, over time, cause the device to perform less well.

The accuracy of position monitoring is another problem. Location data may need to be more accurate and timely depending on the device's GPS signal or the app's algorithm, which may lead to incorrect information being shared with others. It can be particularly problematic for navigation apps or emergency services, which depend on precise location data.

In conclusion, location tracking can be helpful in some circumstances, but it's crucial to consider the potential risks. People must be informed of how their location data is used, and app developers must put strict security and privacy measures in place to safeguard user data.

Read 11 Effective Tips to Prevent Location Tracking

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How to Control Your Location Tracking Data

Having control over your location tracking information is essential for maintaining your privacy. Location tracking can be helpful in some circumstances, but it can also be invasive if not used appropriately. You can control your location-tracking information in the following ways:

  • Disable location tracking on your devices: This may seem straightforward, but many individuals need help. Usually, you may do this in your device's or certain apps' settings.
  • Use a Virtual Private Network (VPN): By disguising your location, a VPN can assist in preserving your privacy. It can be helpful if you don't want websites or apps to track your location.
  • Check The App's Permissions: When you download an app, it frequently requests access to your location. Review these permissions and only give access to programs that require it.
  • Use A Location Spoofing App: You can use a program to mask your location from specific apps or websites. You can utilize this application to send a fictitious location to certain apps or websites rather than your location.

You can enhance your privacy and ensure that only the apps and websites you trust are given access to your location by taking control of your location tracking data.

A. Check Location Options on Your Devices

Understanding the location settings accessible on your devices is essential before selecting whether or not to allow location tracking. Most contemporary smartphones, tablets, and laptops have GPS location tracking features that can pinpoint your precise whereabouts at any moment. Numerous well-known apps also employ location monitoring to offer tailored services and recommendations based on your location.

Go to your device's settings and search for a location or privacy choices to check the location settings on your devices. From this point, you may manage which apps can access your location information and when. Additionally, you might have the choice to enable or stop location monitoring completely.

Although location monitoring might be valuable, it can compromise your security and privacy. It may be advisable to stop location tracking completely or just enable it for specific apps and services you trust if you're worried that your data will be exploited or accessed without your permission. Ultimately, it would help to consider the benefits and drawbacks to arrive at an informed choice regarding whether or not to enable location monitoring on your devices.

B. Review App Permissions and Settings

Examining your app's settings and permissions is among the essential element you should do when considering location tracking. You can choose whether to permit most mobile applications to access your location.

Location data can be used for various things, such as targeted advertising, data analysis, and even spying, so it's crucial to be aware of this. It's essential to consider whether you want to grant this permission because some applications might not require it to operate effectively.

Reviewing app permissions should take into account the following considerations:

  • Is my location required for this app to function?
  • What will be done with my location data?
  • What will happen if I forbid access to the location?
  • Am I able to limit who sees my location information?

You may choose how your location data is used and shared by carefully considering the app's permissions and settings. By doing this, you can defend your privacy while using location-based services.

C. Use Privacy Settings on Social Media

Among the most vital element you can do to secure your location data is to use the privacy settings on social media. If you permit them, social media platforms like Facebook, Instagram, and Twitter may all track your whereabouts. Many apps will request your location data by default when installing them, but you can always turn this function off in the app's settings.

By modifying your privacy settings, you may decide who can see where you are. You can keep your location private or share it with your loved ones.

It's crucial to remember that revealing your location on social media still has some hazards, even with these privacy settings in place. For instance, anyone following you on Instagram can see where you are if you upload a photo and tag it with your location. It can be perilous if you're posting from your house, office, or another sensitive area.

Overall, it's critical to be aware of the privacy dangers connected to location monitoring on social media and to take the necessary precautions to safeguard your information. You can help keep your location information safe and secure by using privacy settings and caution when deciding what information you give online.

Alternatives to Location Tracking

It's crucial to carefully analyses the advantages and disadvantages before implementing location monitoring in your company. Although it can be a potent instrument for marketing and customer service improvement, it can also give rise to privacy issues that could harm your reputation.

Alternatives are accessible if location monitoring doesn't sit well with you but you still want to accomplish your objectives. You might also employ customer surveys to learn more about your consumers' tastes and wants. Doing this lets you better understand their demands and adjust your marketing and product offerings without violating their privacy.

Utilizing social media platforms and other online websites to interact with your clients and develop relationships is an additional choice. Without relying on intrusive techniques like GPS tracking, this can help you maintain brand awareness and develop a solid client base.

Finding a balance between gathering the data you need to advance your company and preserving the autonomy and privacy of your consumers is ultimately the key. You can create a successful company that offers value to your clients while upholding their respect and confidence by approaching data collection with thinking and strategy.

Best Practices for Businesses Using Location Tracking

A very effective tool for businesses to target their clients and offer individualized experiences is location tracking. However, using this technology sensibly and about your client's privacy is crucial. The following are some top guidelines for companies employing location tracking:

  • Be truthful: Ensure your clients know you are monitoring their whereabouts and give a detailed justification.
  • Give customers control: Customers should have the option to opt in or out of location monitoring and customize the kinds of notifications they get.
  • Utilize data safely: Adhere to all applicable privacy rules and securely store and use client data.
  • Don't be intrusive: Use location tracking to improve the consumer experience, but don't be overbearing. Avoid spamming customers with pointless offers or over-notifying them.
  • Respect privacy: Always keep your clients' privacy in mind. Avoid disclosing their information to outside parties without their permission, and refrain from tracking their whereabouts when they are away from your office.

Businesses can use location monitoring to personalize client experiences while protecting their privacy and fostering trust by adhering to these recommended practices.


To summarize, location tracking has its upsides and downsides. On the one hand, it can offer a variety of advantages like a better customer experience, increased safety, and increased production. Conversely, it might also be perceived as a privacy violation and raise ethical issues.

Before selecting whether or not to adopt location tracking in your company, thoroughly considering these advantages and disadvantages is crucial. Consider the nature of your company, the clients you serve, and the precise objectives you want to achieve with location monitoring technologies.

It's vital to be honest, and open with your customers if you decide to utilize location tracking and ensure they know why and how their data is being used and gathered. Additionally, it's critical to take precautions to safeguard their data and ensure it is not being compromised or disclosed to unauthorized persons.

Location monitoring can be a helpful tool for businesses, but it's crucial to use it responsibly and respect your client's privacy. By doing this, you may benefit from location-based services while retaining your consumers' respect and loyalty.

I hope this article on location tracking helped you assess the benefits and drawbacks. It's vital to think about the consequences of location monitoring and how it can affect our privacy and security as technology develops. While location tracking undoubtedly has advantages, there may also be concerns that need to be carefully examined. Utilizing location monitoring tools is ultimately personal, and I hope this blog has offered you the understanding you need to make a well-informed choice. Be careful and choose safely.

Haseeb Awan
CEO, Efani Secure Mobile

I founded Efani after being Sim Swapped 4 times. I am an experienced CEO with a demonstrated history of working in the crypto and cybersecurity industry. I provide Secure Mobile Service for influential people to protect them against SIM Swaps, eavesdropping, location tracking, and other mobile security threats. I've been covered in New York Times, The Wall Street Journal, Mashable, Hulu, Nasdaq, Netflix, Techcrunch, Coindesk, etc. Contact me at 855-55-EFANI or haseebawan@efani.com for a confidential assessment to see if we're the right fit!

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