It is not all about “vanity” only, instead a practical approach to advertise your business. The most memorized and popular number 1-800-FLOWERS stick to customer’s memory to this day with little to no effort at all. This attracts people around the globe.
Vanity numbers are best for your business branding and easy-to-remember for your prospective clients. We will be looking for a brief understanding of vanity numbers in this article and its usefulness for a business. The factors or consideration are to determine if the selected vanity number is appropriate for a business.
So without further ado, let’s get started.
What is a vanity number?
Since many businesses still consider telephonic channels to reach their potential clients, the mnemonic vanity numbers play well with the customer’s psychological behaviors. Regardless of your customer base substantially being internet-users, an impressive vanity number will attract them – no matter what.
In many cases, businesses won’t have an option to pick their own vanity number from scratch, whereas, few business independent entities are given the choice to choose their toll-free number and vanity numbers themselves. The options also include transferring self-made vanity numbers to carriers like Verizon, T-Mobile, Sprint, and AT&T, if they like.
Numbers with the numeric pattern – a 10 random digit number is quick to remember, it could either follow the sequence of double digits such as 6677 or sequential like 2345, repeated 4444, even/odd sequence like 2468 – all are fruitful and imprint on users’ memory. You can also choose from years/dates (which are special to you) since people are wise enough to remember special characters than numbers.
Numbers with spellings of your brand – when you pick a number, pay attention to special spells on that number of the phone keypad. A number spelling out a brand (or a word/phrase) is worth millions for a business. If you pay attention, Facebook Indian number is 92FACEBOOK, which means it is 92-3223-2665 on the dialer keypad of a phone. Popular numbers like 1-800-LAWYERS are mostly taken, be creative with what you chose.
Toll-free number – it is a free number that can be called from any area code, the charges are levied on the business and not the caller. These toll-free numbers work in specific areas or from a number dialed from anywhere.
The 800 series – the toll-free prefix ranges from 800; 888; 877; 866; 855; 844; and 833. Local vanity numbers would be demanded by some businesses rather than toll-free because of coverage and cost issues.
Why do you need a vanity phone number?
Branding is the most important aspect of business and these easy to recognize numbers displayed on billboards, radio ads and other similar programs plays a great role. These are not too easy to remember, but their sequencing and catch phrase piques your customers.
Customers pay attention to branding consistency across all communicated mediums and this generates more leads.
The correct advertisements
The best mediums to communicate to the users regarding vanity numbers (like mentioned before) include billboards, trucks, TV ads, podcasts, and internet advertisements on different websites. This means consumers will see numbers passing by, or hear on a podcast and will remember eventually. Random sequential numbers are quick to adopt and many people quickly write it down as well. The medium of advertisement would vary per business goal and emotional contact remains the same.
Top-notch reasons to have a vanity number
Everyone wants to go beyond numbers. People try to add meanings to the phone number, the classic instance would be BEechwood 4-5789, and Adams & Swett Rug Cleaning Company gets recognition through this question:
How many cookies did Andrew eat?
Focus, Andrew ATE (8) – 8,000, this means the number would be ANdrew 8-8000, although the companies have vanished since long but the posts jingles to this date. You see marketing still work even after 50 years?
It’s no more 1960’s, we are in modern world with so many digital options, when memorized customers can reach you via text or social media platforms, email you and can go to your website. Irrespective of these mediums, vanity numbers still remain relevant.
It is certain people remember vanity numbers but most importantly YOU. Modern people have to remember a lot, pins, passwords and vanity numbers in place make things easier. Most notable example is 1-800-GoFedEx for package delivery.
Vanity numbers reinforce your brand and lend credibility to your business. For instance, 1-866-QUIT-4-LIFE is a symbol for life, where smoking needs to be quit. Vanity numbers are your brand reflection. Customers not only show interest but do word of mouth marketing on your behalf. Vanity numbers show your business ideology in one fell swoop and can be your competitive edge.
Although modern businesses have virtual phone numbers or VoIP, but vanity numbers still pay an important role and are irreplaceable. The only investment is a lovely truck with a vanity number in display so the value proposition is delivered with a concise message.